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Review this UX Journey

Services

Custom Graphic Design & Web Design (UX & UI).

UX Research + Competitive Analysis

UX Research

UX Research is the starting line. Simplify the requirements. Perform competitive analysis and start collaboration.

UX Design + Custom Design System

UX Design

User rapid prototyping [custom Design System]. Communicate with designers/ developers for building the UX.

UAT or User Acceptance Testing + Documentation

User Testing (UAT)

Testing can start with 5 or 10 prototypes. ("sooner-the-better") Perform various types of testing to ensure a satisfied user experience.

UX Design

Custom Design Systems + Requirement Gathering + Navigation


UX Design + Product Knowledge

Discover + Define + Ideate + Prototype + Test
(Some share or state UX Design Process):

  • Understanding the Product (defining requirements & understanding the functionality)
  • Company Goals (establish and define them for the products' success)
  • User Goals (establish and define them for the products' success)


UX Design involves understanding the product. Product knowledge is key. Understanding how the product works or functions is very helpful to providing prototypes that should have a good user experience. And we must provide a clear, intuitive navigation from building user-friendly information architecture.

1) Requirements
The "Discover + Define" steps are apart of gathering requirements. The Design-Step is sharing "Ideas and Prototypes." Establish the company’s goals of the product with clear objectives. This involves the expectations of the end user or “user goals.” (This must be well defined.) This relates to the customer journey or user experience and should include their possible emotions or behaviors. Yes, we want to design and establish a good and [satisfied] user experience.

2) Designing —(wireframing, prototyping, collaborating)
3) Testing —(Testing: A/B, Guerrilla, Qualitative vs Quantitative, etc.)

In conclusion a simplified 'UX-Design-Process' has 3-Steps not 5-Steps. [Requirements + Design + Testing]

UI Design

User Interface + Branding + Functionality



UX Design involves User Interface, Visual Design, Colors and Branding, Custom Graphics, and Typography. This interface is usually developed with custom icons, graphics and a framework. The framework chosen includes rapid development from templated sections or pages. Branding is established for a consistent visual identity and for user engagment. Customers or clients appreciate the overall [look/ feel] or consistent branding. Users will actually use the product easier/ faster when there is a consistent user interface. This creates less headaches, and hopefully bad user experiences. One of the end goals is for an intuitive experience.

[Don't-Make-The-User-Think]

Consistency is included for a good user experience for the end user. The navigation is thoughtfully incorporated from well defined (user journey) and collaboration with end users who use the product on a daily basis. The interface must have responsiveness and functionality for an intuitive experience, even for the average Joe. When using the interface from steps A-B and A-Z, the user wants to [not think] and [intuitively] use the product whether an application, website or software.

In conclusion the interface is built with trying to (think-like-the-user). The end users are internal or external users. The goal is for a good and satisfied user experience throughout the user interface.


UI Design + Product Knowledge

Intuitive/ Consistent Interface +
Good and Satisfied User Experience

  • User interface developed with code that is functional, modular and downloads fast.
  • Empathy injected or included for the user wants and needs.
  • User interface includes adjustments from user tests and a User-centered design (UCD) approach.

Successful UX Research

Competitive Analysis + User Testing

(7) Top Benefits to Adopt UX Research:
Increases Company Revenue (> 400%)
Reduces Development Costs (> 50%)
Saves Time [designing, developing] (> 25%)
Provides Competitive Advantage (> 70%)

UX Research:
Increases the User Satisfaction Rate (> 85%)
Increases Conversion Rates (> 200%)
Uncovers User's PAIN Points/ Behaviors/ Needs/ Patterns/ Likes, etc (> 75%)

Portfolio

Custom Interfaces for Web, Mobile Apps & Software.

3 Web-based Apps

FedEx Web-based Apps

UX Design and Development

Web-based Application

Cotiviti Web-based Application

UX Design and Development

Arizona Cardinals Website

NFL - Arizona Cardinals Website

Graphic and Web Development

Responsive Templates and Custom Landing Pages

AT&T Responsive Templates and Custom Landing Pages

UX Design and Development

Custom Mobile Apps

Kellogg's + Pampers + Nabisco Software (SaaS)

UX Design and Development

Mobile App and Custom Responsive Website

Restaurant Finder Mobile App and Custom Responsive Website

UX Design and Development

About-UX-Design-Journey

Designer - Developer - Animator - Consultant

Portfolio Showcase »



  • 1994-1998 A.U.M.

    Humble Beginnings

    On my Graphic and Web Design team, at school, we had a handful of talent. I was in the top five. I was very competitive - and still am. My passion is Web and Mobile App Development.

  • June 1998

    Designer is Born

    [Earned B.A.] Started as a Graphic Designer (who loved to create vector & raster based graphics), with a passion for 3-D Animation. I loved to create 3-D models, and animate. Then my passion moved to Web Design.

  • January 1999

    Transition to Full Service

    Full-Time Freelance (Graphic/Web Design). In 1999... worked on multiple projects, for large and small firms, on a freelance basis.(FedEx, AT&T, Rubbermaid, Marriott hotel, PGA Tour, Mossy Oak, Aquent, etc.)

  • March 2000-2006

    Phase Two Freelance

    (Freelance @night) Started a deep study of the capabilities of Flash and Website Development. I loved Flash, and started studies in JQuery, in 2006. I still study JQuery today.

  • August 2004-2008

    Design & Animation Instructor

    Instructor at High-Tech Institute. Chosen from pool of (40 people) to be SME for all multimedia courses. Created tests and taught all design and animation courses.

  • JUNE 2007

    UX-UI Designer

    At Fundcraft Publishing, a book publishing company, designed an online Publisher app similar to ShutterFly with successful customers creating (books, photobooks, cookbooks, notebooks, calendars, etc.)

  • JANUARY 2007 - 2017

    Freelance Designer

    Designed custom logos, icons, fonts, brochures, posters, websites and mobile apps. (AT&T, NFL, Marriott International, Fruit of the Loom, Nashville Predators (NHL), OmniMetrix, FedEx, Flooded-Timbers, Donated Dental, Shacklett's Photography, etc.)

  • AUGUST 2009

    SEO Designer

    For InstantPublisher.com, I applied true SEO studied techniques. Achieved SEO success with 20-of-30 keywords/ keyword phrases on page 1 & 2 of Google. (We learned true SEO teachniques, through webinars & hardwork.)

  • JANUARY 2012

    UX-UI Designer

    While at FedEx, I designed multiple interactive/intuitive prototypes. I helped design three (3) web-based apps with PHP & JAVA Developers. This helps them save time and money, managing their servers.

  • JULY 2013

    UX-UI Designer

    For the GA Department of Revenue, I provided a solution for a server issue. This allowed several apps to keep running, thus saving thousands of dollars for the company. We also created a mobile app for GA residents to easily check their tax refund status.

  • APRIL 2015

    UX-UI Designer

    ICON Library (250+ icons) in Illustrator [SVG or PNG formats] for Nordson. (*Library and custom Style Guide are saving teams and worldwide branches time/ money.) Designed multiple mobile apps for (Kellogg's, Pampers, and Nabisco) - helping save time/money for teams and managers.

  • JUNE 2017

    UX-UI Designer

    Designed mobile app for doctors, nurses and admin can share invaluable information to patients and with other doctors/nurses/admin. This included use of the surrounding (6) states of Utah. [The success is in sharing notes, documents, videos and surgical procedures.]

  • OCTOBER 2019

    UX-UI Designer

    At Cotiviti designed a responsive web-based app. Replaces dinosaur systems that used (3) systems to organize healthcare documents. This new app allows internal and external users to use a modern portal that simplifies the process using [1] system, stores the documents in a particular directory/ folder. It does use Machine Learning (ML).

  • APRIL 2021

    UX-UI Designer

    At Avanos Medical designed custom prototypes for various pain pump devices and digestive care devices. Also was a custom mobile app for iOS and Android to coordinate with the pain pump. (1st of its' kind in U.S.)

  • FEBRUARY 2022

    UX-UI Designer

    At Snap Inc we simplified a 100-page requirement document. The users may now use a very intuitive web-based application. This portal is to report chemicals/ weapons to the Chemicals/ Weapons department of the U.S. government. The process is saving tons of time/ money because simply put they... (printed a PDF & completed by pen & faxed 200+ pages via fax back to the government). Their headaches are gone and are happy to go to work, ha!

  • Be Part
    Of My
    Journey!

Our Amazing Team

Designers, Developers, Consultants... (I.T.) people.

Kane Garland

Lead Designer

Larry Parker

CEO-chief executive officer

Diana Pertersen

Lead Developer

User friendly sites and Apps. Custom Web Development.
“What separates design from art is that design is meant to be... functional.” ― Cameron Moll

Contact Us

Call us for any Multimedia project.

Or Call Mobile Tel#: 801.205.0647